ISBN 9780471248330,Perspectives on Strategy from The Boston Consulting Group

Perspectives on Strategy from The Boston Consulting Group

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ISBN 9780471248330
Publisher

John Wiley & Sons

Publication Year 2005
ISBN-13

ISBN 9780471248330

ISBN-10 0471248339
Binding

Hardback

Number of Pages 360 Pages
Language (English)
Subject

Medicine: general issues

About This Book...
Does the phrase "cash cow" sound vaguely familiar? How about concepts such as "time-based management", "experience curve" and "segment-of-one marketing"? All of these definitive phrases are the creations of The Boston Consulting Group (BCG). For the past thirty years, BCG has changed the face of business with their innovative thinking in such areas as corporate strategy, brand management, marketing, leadership, and customer value. Now, for the first time, you can read up on all of BCG's groundbreaking ideas under one cover. This book is a collection of the firm's best "thought pieces" over the years.


Table Of Content...
Foreword
Preface
Acknowledgments
PART ONE The Nature of Business Strategy
Strategic and Natural Competition
Bruce D. Henderson,
PART TWO The Development of Business Strategy
Foundations
The Experience Curve Reviewed: History
Bruce D. Henderson,
The Experience Curve Reviewed: Why Does It Work?
Bruce D. Henderson,
The Experience Curve Reviewed: Price Stability
Bruce D. Henderson,
The Pricing Paradox
Bruce D. Henderson,
The Market-Share Paradox
Bruce D. Henderson,
More Debt or None?
Bruce D. Henderson,
The Rule of Three and Four
Bruce D. Henderson,
The Product Portfolio
Bruce D. Henderson,
The Real Objectives
Bruce D. Henderson,
Milestones
Life Cycle of the Industry Leader
Bruce D. Henderson,
The Evils of Average Costing
Richard K. Lochridge,
Specialization or the Full Product Line
Michael C. Goold,
Stalemate: The Problem
John S. Clarkeson,
Strategy in the 1980s
Richard K. Lochridge,
Revolution on the Factory Floor
Thomas M. Hout
George Stalk, Jr.,
Time-The Next Source of Competitive Advantage
George Stalk, Jr.,
Competing on Capabilities: The New Rules of
Corporate Strategy George Stalk, Jr.
Philip B. Evans
Lawrence E. Shulman,
Reengineering Bumps into Strategy
Jonathan L. Isaacs,
Strategy and the New Economics of
Information Philip B. Evans
Thomas S. Wurster,
PART THREE The Practice of Business Strategy
The Customer: Segmentation and Value Creation
Segmentation and Strategy
Seymour Tilles,
Strategic Sectors
Bruce D. Henderson,
Specialization
Richard K. Lochridge,
Specialization: Cost Reduction or Price Realization
Anthony J. Habgood,
Segment-of-One(R) Marketing Richard Winger
David Edelman,
Discovering Your Customer
Michael J. Silverstein
Philip Siegel,
The New Vertical Integration John R. Frantz
Thomas M. Hout,
Total Brand Management
David C. Edelman
Michael J. Silverstein,
From the Insight Out
Michael J. Silverstein,
Capitalizing on Anomalies
Lawrence E. Shulman,
Breaking Compromises George Stalk, Jr.
David K. Pecaut
Benjamin Burnett,
Time-Based Competition
The Time Paradigm
George Stalk, Jr.,
Make Decisions Like a Fighter Pilot
Mark F. Blaxill
Thomas M. Hout,
Time and Quality Gary Reiner
Matthew Ericksen,
A New Product Every Week? Lessons from
Magazine Publishing Gary Reiner
Shikhar Ghosh,
Rules of Response
George Stalk, Jr.,
Time-Based Results
Thomas M. Hout
George Stalk, Jr.,
Performance Measurement
Profit Center Ethics
Bruce D. Henderson,
The Story of Joe (A Fable)
Bruce D. Henderson,
Controlling for Growth in a Multidivision Business
Patrick Conley,
Making Performance Measurements Perform
Robert Malchione,
Economic Value Added
Eric E. Olsen,
Resource Allocation
Cash Traps
Bruce D. Henderson,
The Star of the Portfolio
Bruce D. Henderson,
Anatomy of the Cash Cow
Bruce D. Henderson,
The Corporate Portfolio
Bruce D. Henderson,
Renaissance of the Portfolio
Anthony W. Miles,
Premium Conglomerates
Dieter Heuskel,
Organizational Design
Profit Centers and Decentralized Management
Bruce D. Henderson,
Unleash Intuition
Richard K. Lochridge,
Network Organizations
Todd L. Hixon,
The Myth of the Horizontal Organization Philippe J. Amouyal
Jill E. Black,
The Activist Center
Dennis N. Rheault
Simon P. Trussler,
Organizing the Global Company
Xavier Mosquet
Mark F. Blaxill,
Leadership and Change
Why Change Is So Difficult
Bruce D. Henderson,
Leadership
Bruce D. Henderson,
How to Recognize the Need for Change
Carl W. Stern,
Sustained Success Alan J. Zakon
Richard K. Lochridge,
Strategy and Learning
Seymour Tilles,
Let Middle Managers Manage
Jeanie Duck,
Jazz vs. Symphony
John S. Clarkeson,
PART FOUR Business Thinking
Business Thinking
Bruce D. Henderson,
Brinkmanship in Business
Bruce D. Henderson,
Business Chess
Rudyard L. Istvan,
What Is "Japanese" About the Kaisha?
James C. Abegglen
George Stalk, Jr.,
Probing
Jonathan L. Isaacs,
Creative Analysis
Anthony W. Miles,
The Seduction of Reductionist Thinking
Jeanie Duck,
PART FIVE Social Commentary
Failure to Compete
Bruce D. Henderson,
To Create an Energy Shortage
Bruce D. Henderson,
Inflation and Investment Return
Bruce D. Henderson,
Conflicting Tax Objectives
Bruce D. Henderson,
Dumping
Bruce D. Henderson,
Adversaries or Partners?
Bruce D. Henderson,
The Promise of Disease Management Joshua Gray
Peter Lawyer,
Index
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