ISBN 9781259064593,Pinterest Power: Market Your Business, Sell Your Product, And Build Your Brand On The World's Hottest Social Network

Pinterest Power: Market Your Business, Sell Your Product, And Build Your Brand On The World's Hottest Social Network



Tata McGraw - Hill Education

Publication Year 2012

ISBN 9781259064593

ISBN-10 125906459X


Number of Pages 256 Pages
Language (English)


Pinterest is the hottest and fastest growing social media site today. This quick-start guide gets business professionals up and running in minutes, then shows how to leverage the power of Pinterest to reach more customers and make more sales. More than 11 million unique visitors in January 2012 pinned and repinned their favorite home dcor designs, crafts, fashions, and recipes on their virtual pinboards. Pinterest is now the third most popular social media website in the world and shows no signs of slowing. Pinterest Power reveals the business opportunities in Pinterest and reveals actionable, easily implemented, and proven strategies to increase small-business sales. It provides a thorough introduction to the Pinterest world and explains how to get up and running in the most effective ways possible and use the site to increase referral traffic to any website. The book also describes how to leverage Pinterest with other social media sites and ways to use it to increase sales across the most common e-commerce sites, like Etsy, Ebay, and more. About the Author Jason Miles is the cofounder and marketer at Liberty Jane Clothing and Vice President for Advancement (Marketing, Development, and Human Resources) at Northwest University, where he is responsible for enrollment marketing, as well as branding, alumni relations, and fund-raising. Karen Lacey is the author of The Complete Idiot's Guide to Elance, a how-to book for the small business owner and freelancer. Table of Contents Foreword Acknowledgments Introduction 10 Reasons to Market Your Business with Pinterest How This Book Works Bonus Material Part 1: THE POWER OF PINTEREST Chapter 1. The Astounding Interest in Pinterest Chapter 2 Supermodels Chapter 3 A New Way of Networking Chapter 4 A Personal Story Part 2: Pinterest for Marketers Chapter 5 Basic Functions and Beginner Best Bets Chapter 6 Pinning for Maximum Success Part 3: Leveraging the Power of Pinterest Chapter 7 Strategies for Social Contagion Chapter 8 Weaving Pinterest into Your Social Media Marketing Chapter 9 Pin Tips and Contests Chapter 10 Driving and Growing Pinterest Traffic Chapter 11 Real-Time Blogger Success Stories Chapter 12 Pinterest and the New Era of Social Commerce Chapter 13 Pinterest for Selling Services and Other Intangibles Chapter 14 Incorporating eBay, Amazon, and Etsy Chapter 15 Monetization Strategies for Pinterest Chapter 16 Marketing Campaigns for Pinterest Part 4: No Product? No Problem Chapter 17 Pinterest and the World of Nonprofits Chapter 18 Influencing Your Community with Pinterest Chapter 19 Marketing and Technology Resources Notes Index