Tata McGraw - Hill Education
|Number of Pages
Pinterest is the hottest and fastest growing social media site today. This quick-start guide gets business professionals up and running in minutes, then shows how to leverage the power of Pinterest to reach more customers and make more sales.
More than 11 million unique visitors in January 2012 pinned and repinned their favorite home dcor designs, crafts, fashions, and recipes on their virtual pinboards. Pinterest is now the third most popular social media website in the world and shows no signs of slowing.
Pinterest Power reveals the business opportunities in Pinterest and reveals actionable, easily implemented, and proven strategies to increase small-business sales. It provides a thorough introduction to the Pinterest world and explains how to get up and running in the most effective ways possible and use the site to increase referral traffic to any website. The book also describes how to leverage Pinterest with other social media sites and ways to use it to increase sales across the most common e-commerce sites, like Etsy, Ebay, and more.
About the Author
Jason Miles is the cofounder and marketer at Liberty Jane Clothing and Vice President for Advancement (Marketing, Development, and Human Resources) at Northwest University, where he is responsible for enrollment marketing, as well as branding, alumni relations, and fund-raising.
Karen Lacey is the author of The Complete Idiot's Guide to Elance, a how-to book for the small business owner and freelancer.
Table of Contents
10 Reasons to Market Your Business with Pinterest
How This Book Works
Part 1: THE POWER OF PINTEREST
Chapter 1. The Astounding Interest in Pinterest
Chapter 2 Supermodels
Chapter 3 A New Way of Networking
Chapter 4 A Personal Story Part 2: Pinterest for Marketers
Chapter 5 Basic Functions and Beginner Best Bets
Chapter 6 Pinning for Maximum Success
Part 3: Leveraging the Power of Pinterest
Chapter 7 Strategies for Social Contagion
Chapter 8 Weaving Pinterest into Your Social Media Marketing
Chapter 9 Pin Tips and Contests
Chapter 10 Driving and Growing Pinterest Traffic
Chapter 11 Real-Time Blogger Success Stories
Chapter 12 Pinterest and the New Era of Social Commerce
Chapter 13 Pinterest for Selling Services and Other Intangibles
Chapter 14 Incorporating eBay, Amazon, and Etsy
Chapter 15 Monetization Strategies for Pinterest
Chapter 16 Marketing Campaigns for Pinterest
Part 4: No Product? No Problem
Chapter 17 Pinterest and the World of Nonprofits
Chapter 18 Influencing Your Community with Pinterest
Chapter 19 Marketing and Technology Resources