ISBN 9780719063060,Political Marketing Revolution: Transforming the Government of the UK

Political Marketing Revolution: Transforming the Government of the UK



Manchester University Press

Publication Year 2004

ISBN 9780719063060

ISBN-10 071906306X


Number of Pages 272 Pages
Language (English)

Medicine: general issues

This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.