ISBN 9780070636750,Presentations That Change Minds

Presentations That Change Minds



Tata McGraw - Hill Education

Publication Year 2006

ISBN 9780070636750

ISBN-10 0070636753


Language (English)


Do you have the persuasive power to convince your audience to do exactly what you want them to do Can you change its collective mindset Whether you want someone to buy your product, fund your research, adopt your solution, learn from your experiences, or trust your vision, success only comes when you know the 14 essential presentation strategies used in presentations today. Presentations That Change Minds arms you with the skills you need. For the first time, these hidden tools of persuasion are laid bare. You'll learn how to outline your ideas, illustrate the benefits of the change you seek, and explain your plan for making those benefits a reality in a way that's appealing to your audience. Just as importantly, you will learn how to create excitement, use humor, build trust, tell a story, persuade with facts, even win over the most hostile audience to your solution, your product, or your way of thinking. Imagine how much more successful you would be if you could win over every audience you face. With each of the 14 easy-to-master strategies, you'll be able to do just that, by discovering Real-world examples of each strategy in action An explanation of how the strategy changes an audience's mind Dangerous assumptions to avoid Ways to anticipate and find opportunity Preparation tactics so you face every audience with a plan to win Presentation tips for maximum impact Strategies for securing commitment, change or a sale