Tata McGraw - Hill Education
Do you have the persuasive power to convince your audience to do exactly what you want them to do Can you change its collective mindset Whether you want someone to buy your product, fund your research, adopt your solution, learn from your experiences, or trust your vision, success only comes when you know the 14 essential presentation strategies used in presentations today. Presentations That Change Minds arms you with the skills you need.
For the first time, these hidden tools of persuasion are laid bare. You'll learn how to outline your ideas, illustrate the benefits of the change you seek, and explain your plan for making those benefits a reality in a way that's appealing to your audience. Just as importantly, you will learn how to create excitement, use humor, build trust, tell a story, persuade with facts, even win over the most hostile audience to your solution, your product, or your way of thinking.
Imagine how much more successful you would be if you could win over every audience you face. With each of the 14 easy-to-master strategies, you'll be able to do just that, by discovering
Real-world examples of each strategy in action
An explanation of how the strategy changes an audience's mind
Dangerous assumptions to avoid
Ways to anticipate and find opportunity
Preparation tactics so you face every audience with a plan to win
Presentation tips for maximum impact
Strategies for securing commitment, change or a sale