ISBN 9781259025693,Public Relations

Public Relations

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ISBN 9781259025693

Tata McGraw - Hill Education

Publication Year 2012

ISBN 9781259025693

ISBN-10 1259025691


Edition 3rd
Number of Pages 432 Pages
Language (English)


Public Relations is an authoritative title for post graduates studying management. The book covers the basics of the profession, explaining how the field has evolved over time. It covers the laws and ethics of public relations, explaining the process. It gives readers insights into the research that goes into the process, the planning required, and how Consumer Relations and Marketing can benefit from these methods. The book is an essential resource for students of public affairs, and for students in a management program. About the Authors Dan Lattimore, Suzette T. Heiman, Otis Baskin, and Elizabeth L. Toth are professionals and academicians.

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