ISBN 9789351105671,Readings In Strategic Management

Readings In Strategic Management

Author:

S. B. Sharan

Publisher:

Shroff Publishers

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ISBN 9789351105671
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ISBN 9789351105671
Publisher

Shroff Publishers

Publication Year 2014
ISBN-13

ISBN 9789351105671

ISBN-10 9351105679
Binding

Paperback

Number of Pages 176 Pages
Language (English)
Subject

Business management

The book is a brief reproduction of the experiences of the author when he was the member of the strategic core group of SAIL. As professor, the Author has covered details of Strategic MANAGEMENT in Mumbai University and also in Ranchi University.
The book covers almost all vital areas of strategic management starting from Definition of strategy, Mission, Objectives, Business Policy, Strategic Planning, Strategic Implementation, Strategic Profile of an Industry, Strategy and Structure, Grand Strategy, Generic Strategy, Value chain Analysis, Strategic Change, Strategic Evaluation, Strategy of Turnaround Management, Experience Curve, Mergers and Acquisitions and Board of Directors.
In addition, the book provides a list of 16 cases which were either handled directly the author or analyzed by him. The need for this book was felt by the author while conducting classes in various B-Schools in Mumbai and elsewhere. For 90% of the students, they aim at lucidly building foundations in Strategic Management in very simple, brief and accurate perception of the subject which might have helped them in performing strategic functions after placement. The remaining 10% students who are interested in researching, analyzing and examining the niceties of the concept refer voluminous literature on the subject and explore the various related aspects of strategic issues. But this 10% group also requires building basic foundations which this book provides.

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