Wiley India Pvt Ltd
|Number of Pages
Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations. Recommend This! is an exploration into the digital consumer, and how their expectations are forcing marketers to re-think the way they interact and engage with audiences.
Key topics discussed in the book are:
Physical or digital, as humans we are driving to connect. Digital just makes it easier.
Storytelling, rather than broadcast messaging, helps marketers engage with their digital audiences.
Digital content must be personalized and relevant to receive attention, and more.
About the Author: Jason Thibeault, Kirby Wadsworth
Jason Thibeault is Sr. Director of Marketing Strategy at Limelight. He helps some of the worlds biggest companies deliver movies, live TV, and their digital presence to an audience anywhere in the world. Jason writes and speaks about storytelling, marketing, advertising, video, mobile, social, and a range of other digital topics to audiences around the world.
Kirby Wadsworth brings over two decades of marketing and industry experience to Limelight Networks, as the Chief Marketing Officer. His work has created billions of dollars in new market opportunities, defined a quantifiable model for marketing return on investment, and helped pioneer the role of online communities in providing sustainable competitive advantage. He also serves as an Adjunct Lecturer at the Olin Graduate School of Business, Babson College, and the Sawyer Business School, Suffolk University