This book is an attempt to throw some light on the intricacies of franchising as a strategy adopted by franchisors to grow and also as a business model from the perspective of a potential entrepreneur who wants to enter the business arena through the franchise route.
The book is divided into four parts:
Part I: Provides and overview of franchising as a concept, its evolution and also as a strategy adopted by franchisers to expand geographically.
Part II: Discusses the development of a franchise system from the perspective of a franchisor who wants to pursue growth through the franchising route.
Part III: Takes a holistic view on managing a franchise system. It deals with the financial aspects of managing a franchise from a perspective of a franchisee.
Part IV: Six Case studies largely from an Indian context have been provided to enrich the learning experience.
Comprehensive discussion on the concept of "Franchising" as an entry route in business and also as a strategy for growth
Focus on franchising in the retail sector
Discussion supported by cases
Companion website containing additional resources