ISBN 9781259004742,Retailing Management

Retailing Management

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ISBN 9781259004742
Publisher

Tata McGraw - Hill Education

Publication Year 2012
ISBN-13

ISBN 9781259004742

ISBN-10 1259004740
Binding

Paperback

Edition 8th
Number of Pages 884 Pages
Language (English)
Subject

Marketing

Retailing Management continues to focus on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. The concepts are well portrayed with Re-facts, The Indian Retail Scape, Retailing Views, and Profiles of Retail Managers. In its Eight Edition, this book, as always, takes into account and discusses the changes in the retailing sector in an engaging manner TABLE OF CONTENTS Section I The World of Retailing Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior Section II Retailing Strategy Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management Section III Merchandise Management Chapter 12: Managing the Merchandise Planning Process Chapter 13: Buying Merchandise Chapter 14: Retail Pricing Chapter 15: Retail Communication Mix Section IV Store Management Chapter 16: Managing the Store Chapter 17: Store Layout, Design, and Visual Merchandising Chapter 18: Customer Service Appendix A: Starting your own Retail Business Appendix B: Starting a Franchise Business Section V: Cases

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