ISBN 9781846144745,Risk Savvy

Risk Savvy

Publisher:

Penguin Books

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ISBN 9781846144745
Publisher

Penguin Books

Publication Year 2014
ISBN-13

ISBN 9781846144745

ISBN-10 1846144744
Binding

Paperback

Number of Pages 336 Pages
Language (English)
Subject

Marketing

In Risk Savvy, Gerd Gigerenzer teaches us how to protect ourselves from being manipulated into unrealistic fears or hopes, and dangerous situations regarding our health and finances, by making better decisions.

Risk Savvy shows us how to ask the right questions, recognize when we don't have all the information, and know what to do about it. With a touch of humour and a range of fascinating examples, Gigerenzer examines the many psychological, societal, and mathematical factors that contribute to our collective misunderstanding of the world around us and how we can overcome them.

About the Author

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He is the author of several books on heuristics and decision making, including Reckoning with Risk.

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