ISBN 9788132107507,Sales and Distribution Management : An Indian Perspective

Sales and Distribution Management : An Indian Perspective


C R Snyder



SAGE Publications Ltd

Publication Year 2011

ISBN 9788132107507

ISBN-10 8132107500


Edition 2nd
Number of Pages 545 Pages
Language (English)


Bringing both theory and real-world applications of positive psychology to life!This revision of the cutting edge, most comprehensive text for this exciting field presents new frameworks for understanding positive emotions and human strengths. The authors show how to apply psychological science to improve schooling, the workplace, and cooperative lifestyles among people. Well-crafted exercises engage students in applying major principles to their own lives, and more than 50 case histories and comments from leaders in the field vividly illustrate key concepts. Key Features- Personal Mini-Experiments help students apply the practice of positive psychology to their daily lives. This Second Edition includes new experiments, such as " Stepping Outside Your Comfort Zone" and " Emotions in a Cultural Context." Life Enhancement Strategies offer methods of change that can be implemented quickly and easily to help readers attain greater connections with others, pursue meaning in their lives, and experience increased life satisfaction. Integrated case studies illuminate key concepts and reveal how positive psychological phenomena occur in the real worldNew to This Edition- Presents latest research on topics such as hope, courage, altruism, and more Offers new examples and reflections on relevant current events, such as research and statistics regarding the effects of the U.S. economy on decreasing rates of volunteerism Provides broader explorations of culture, with special consideration given to race, ethnicity, sexual orientation, generation, nation of origin, and socioeconomic status Discusses new applications of mindfulness in a variety of populations and new research elucidating the relationships between the concept of hope and other positive constructsThe password-protected Instructor Teaching Site can be accessed at This is an ideal core text for advanced undergraduate and graduate-level courses in Positive Pshychology or Applied Psychology