ISBN 9780749457044,Sales Promotion

Sales Promotion

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ISBN 9780749457044
Publisher

Ingram Publisher Services

Publication Year 2010
ISBN-13

ISBN 9780749457044

ISBN-10 074945704X
Binding

Paperback

Edition 5th Revised edition
Number of Pages 280 Pages
Subject

Sales & marketing

Packed with practical examples as well as case studies, this title details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. It includes developments in the field, exploring the use of media such as SMS, MMS, and interactive TV.

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