ISBN 9780070682122,Services Marketing

Services Marketing

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ISBN 9780070682122
Publisher

Tata Mcgraw Hill Education Private Limited

Publication Year 2010
ISBN-13

ISBN 9780070682122

ISBN-10 0070682127
Binding

Paperback

Edition 3rd
Number of Pages 816 Pages
Language (English)
Subject

Business

The book examines all aspects of services Marketing in the Indian/Asian setting. It begins with the S-T-P process (segmentation-targeting-positioning), foes on to the 7Ps and integrates them into a total services marketing strategy mix for leaders, challengers, followers and niche marketers. Written in an easy-to-understand manner, the book is enriched with lot of contextual material like case studies mini cases, boxed items and readings.
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