ISBN 9780749464714,Shopper Marketing

Shopper Marketing

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ISBN 9780749464714
Publisher

Ingram Publisher Services

Publication Year 2012
ISBN-13

ISBN 9780749464714

ISBN-10 0749464712
Binding

Hardback

Edition 2nd Revised edition
Number of Pages 296 Pages
Subject

Sales & marketing

The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. This title demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and more.

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