ISBN 9781592408498,Shortcut : How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas

Shortcut : How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas

Author:

John Pollack

Publisher:

Gotham

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ISBN 9781592408498
Publisher

Gotham

Publication Year 2014
ISBN-13

ISBN 9781592408498

ISBN-10 1592408494
Binding

Hardback

Number of Pages 256 Pages
Language (English)
Subject

Language learning: specific skills

A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation and shape outcomes.
From the meatpacking plants that inspired Henry Fords first moving assembly line to the 'domino theory' that led America into Vietnam to the 'bicycle for the mind' that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us-and still do today.
Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere-in ads, apps, political debates, legal arguments, logos and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention and motivate people to action. Unfortunately, not every analogy that rings true is true. Thats why, at their worst, analogies can deceive, manipulate or mislead us into disaster. The challenge...

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