ISBN 9788132106333,Social Marketing in India

Social Marketing in India


SAGE India



SAGE India

Publication Year 2011

ISBN 9788132106333

ISBN-10 8132106334

Hard Back

Number of Pages 304 Pages
Language (English)


Public Policy and Citizenship: Battling Managerialism in India provides a thought-provoking study of managerialism and neoliberalism, two inherent but incoherent theoretical discourses that play important roles in public policy making in the modern world. It establishes on a firm note that the managerialist application of public policies founded on neoliberalist terms often undermine the idea of citizenship as an element without which modern democracy is unimaginable. The discussion revolves around Indian public policy on health, agriculture, and education with a range of contemporary sources and international examples, keeping in perspective the questions that managerialism and neoliberalism necessitate in the philosophy of social sciences and political philosophy. Table of Contents 1. Foreword PETER DE SOUZA 2. Introduction 3. Managerialism: Empirical Failure and Conceptual Catastrophe 4. The Free Market as an Instrument of Public Policy 5. Health Policy 6. Agriculture 7. Education 8. Towards Citizenship 9. Bibliography 10. Index