ISBN 9789382993520,Sorghum: An Emerging Cash Crop

Sorghum: An Emerging Cash Crop



Cambridge University Press

Publication Year 2014

ISBN 9789382993520

ISBN-10 9382993525


Number of Pages 180 Pages
Language (English)

Crop husbandry

Sorghum, an important cereal crop, is the staple diet of over 500 million people in 30 countries. It is the main source of income for many farmers dwelling in semi-arid regions in India. However, the area under sorghum cultivation and its production have been on the decline during the past four decades. The reasons behind this decline are manifold-peoples consumption habits, easy access to other popular cereals, government policies to supply fine cereals at a subsidized rate, the cumbersome process of preparing roti/chapati, etc.
This book provides all important information about sorghum production from an agricultural point of view. Written by leading experts on sorghum, it covers the classification, consumption type, various ways of processing the grain, and also health benefits of the crop. It focuses on the potential market of sorghum, consumer acceptability of processed ready-to-cook/ready-to-eat foods made from sorghum, and pricing strategy. The book would be of interest to students of agriculture and researchers working on sorghum farming in India. Planners, policy-makers, entrepreneurs, and people working with food processing industries will also find it useful.
List of Figures
List of Tables
List of Abbreviations
1. Sorghum: The Important Millet
2. Availability and Quality of Sorghum
3. Marketing of Sorghum
4. Development of Convenient Foods through Diversified Processing Technologies
5. Processing of Grain Sorghum: Technology Choices and Limitations
6. Consumer Acceptability of Processed RTE/RTC Sorghum-based Products
7. Public-Private Partnership Opportunities
I. Sampling, Methodology, and Data Collection
II. Industry Analysis and Profile of the Survey Areas
III. Consumption Pattern of Similar Products and Consumer Profile of the Survey Areas
IV. Survey Data Analysis and Results
V. Sample Jowar Product-wise Statistical Analysis Details
VI. SWOT and Competitive Analysis
VII. Name of the Areas Covered in Each City
VIII. Statistical Analysis Description
IX. Firms Currently Marketing Jowar-based Products
About the Author: B. Dayakar Rao, J. V. Patil, K. Nirmal Reddy, Vinay K. Soni, G. Srivastava
B. Dayakar Rao, Principal Scientist, Directorate of Sorghum Research (DSR), Hyderabad
J. V. Patil, Director, DSR, Hyderabad and Consortium Leader, project-NAIP-Millets Value Chain
K. Nirmal Reddy, General Manager (Agri Services), ITC Limited (ABD), Secunderabad
Vinay K. Soni, Senior Consultant, Foretell Business Solutions Private Limited, Bangalore
G. Srivastava, President, Foretell Business Solutions Private Limited, Bangalore