ISBN 9780071333689,Strategic Analysis

Strategic Analysis

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ISBN 9780071333689

Tata McGraw - Hill Education

Publication Year 2011

ISBN 9780071333689

ISBN-10 0071333681

Paper Back

Language (English)

Complex analysis

Overview: The book presents the fundamentals of strategic management theory alongsidemethods of analysis. Analytical mehtods are then applied to the theoretical concepts todescribe best practice.Students will be able to develop their skills with application exercises that allow them topractice the theories and analytical methods on real cases. The book contains a runningcase, ""WineRidge"", that allows the students to develop a comprehensive strategicanalysis of a single organisation. Unlike traditional cases, WineRidge has beendesigned as a set of reports that mirrors the type of information from which an analystwould work

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