ISBN 9789350044995,Strategic Management And Business Policy

Strategic Management And Business Policy



Dreamtech Press

Publication Year 2012

ISBN 9789350044995

ISBN-10 9350044994


Number of Pages 608 Pages
Language (English)

Computer Engineering

This Book Is Written To Cater To The Needs Of Students Pursuing Management And Other Allied Courses. The Concise And Accessible Style Of The Book Will Also Help Managers To Formulate Sound Business Policies To Achieve Better Performance And A Competitive Advantage For Their Organization. It Explains The Concepts Of Strategic Management And Business Policy In An Easy-To-Understand Manner. It Also Provides A Practical Approach For The Formulation And Implementation Of Corporate, Business, And Functional Level Strategies, New Business Models, Business Ethics, And Corporate Governance. A Summary And Learning Exercise Are Given At The End Of Each Chapter To Help The Readers Reinforce The Concepts Studied In The Chapter. In Addition, The Book Contains Concise, Lucid, And Engaging Information Supplemented With Real-Life Examples, Which Demarcate Its Presence Among Other Books.