ISBN 9781422102060,Ted Levitt on Marketing

Ted Levitt on Marketing


Ted Levitt



Harvard Universal Press

Publication Year 2006

ISBN 9781422102060

ISBN-10 1422102068

Paper Back

Number of Pages 226 Pages
Language (English)


Marketing Guru Ted Levitt's Groundbreaking Harvard Business Review Articles Together in One Volume
Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services.

Now, managers can have access to the best of Levitt's thinking over the last five decades in Ted Levitt on Marketing. Framed by a new introduction, this book features seminal articles including "Marketing Success Through Differentiation," "The Globalization of Markets," "After the Sale Is Over," "Marketing Myopia," and many others.

A must-have resource for managers and marketers in any industry, this book is filled with big ideas and practical tools for creating and sustaining a company's competitive edge.