ISBN 9781861976055,The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Author:

Laura Ries

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ISBN 9781861976055
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ISBN 9781861976055
Publisher

PERSEUS BOOKS GROUP

Publication Year 2000
ISBN-13

ISBN 9781861976055

ISBN-10 1861976054
Binding

Paperback

Number of Pages 192 Pages
Subject

Advice on careers & achieving success

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world\'s best, including Coca-Cola, and Xerox.
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