ISBN 9789383359448,The Age of the Platform

The Age of the Platform


Phil Simon


Embassy Books

Rs251 Rs295 15% OFF


Embassy Books

Publication Year 2015

ISBN 9789383359448

ISBN-10 9383359447


Number of Pages 314 Pages
Language (English)


Over the last ve to seven years, four companies have ascended to absolutely astounding heights. They are Amazon, Apple, Facebook and Google, aka The Gang of Four. Yes, these companies excel via their superior use of technology. They have built incredible ecosystems. They've embraced partnerships and external innovation. Beyond all of this, the Gang of Four has embraced an entirely new way of doing business: The platform.

This book is rst and foremost about the platform as a business model. It explains how Amazon, Apple, Facebook and Google have built dynamic and powerful ecosystems. Next, it provides lessons for creating and expanding your own platforms and utilizing existing ones. Finally, it looks at the candidates for the next great platforms. This book is a compilations of lessons we can learn from the world's largest platforms and how we can apply these in our own business.