ISBN 9780349121420,The Art Of Choosing

The Art Of Choosing



Little, Brown Book Group

Publication Year 2011

ISBN 9780349121420

ISBN-10 0349121427


Number of Pages 352 Pages
Language (English)

Cognitive Psychology

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.