ISBN 9780749465704,The Consumer Mind

The Consumer Mind

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Publisher

Ingram Publisher Services

Publication Year 2012
ISBN-13

ISBN 9780749465704

ISBN-10 0749465700
Binding

Paperback

Number of Pages 200 Pages
Subject

Sales & marketing

Explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world\'s leading research agencies, this title provides advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer.

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