ISBN 9789381770078,The Elephant in the Room

The Elephant in the Room

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ISBN 9789381770078
Publisher

Fortytwo Bookz Galaxy

Publication Year 2013
ISBN-13

ISBN 9789381770078

ISBN-10 9381770077
Binding

Hard Back

Number of Pages 170 Pages
Language (English)
Subject

Business

In a blog titled "Everybody knows everything", Seth Godin wrote: "William Goldman famously pointed out that before Hollywood releases a picture, nobody knows anything about how it's going to do. It's such a black art that there are no real clues, yet every self-important exec acts as though he's an expert. It is easy to pretend expertise when there's no data to contradict you. The internet and the connected economy turn much of that on its head. Now, in many fields, you have to assume that everyone knows (or can easily know) everything. Relying on the ignorance of a motivated audience isn't a long-term strategy."

So it is with the book you are reading. A few years ago, it would have been easy for me to pretend expertise. In today's world, that route is closed; every reader of this book is well-informed on what is happening in advertising in India. We will all find agreement on the general trends I focus on; where we might disagree are the nuances. What I hope this book achieves is that it provokes debates and discussions on the nuances.
Come. Disagree with me. So that advertising in India can be the richer as a result of the disagreements

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