ISBN 9780658002489,The Focus Group Research Handbook

The Focus Group Research Handbook

Rs295

Publisher

McGraw-Hill Companies

Publication Year 2000
ISBN-13

ISBN 9780658002489

ISBN-10 0658002481
Binding

Paperback

Edition New edition
Number of Pages 288 Pages
Subject

Market research

A guide to contracting with a market research vendor to create a customized focus group study for your business or organization. It explains the methodology of focus group studies, and outlines the steps you\'ll need to follow to implement and then analyze focus group research.
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