ISBN 9781259025600,The Ikea Edge: Building Global Growth And Social Good At The World's Most Iconic Home Store

The Ikea Edge: Building Global Growth And Social Good At The World's Most Iconic Home Store



Publication Year 2012

ISBN 9781259025600

ISBN-10 1259025608


Number of Pages 208 Pages
Language (English)


he IKEA Edge serves as an expansive case study for ?doing good business while being a good business.? Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long term?four principles that can be applied in any business, in any industry. social and business agenda?and it continues to grow, even during the worst global recession in history. In a time when the public?s trust of business has hit bottom, such an approach to business is more critical than ever. Table of Contents Chapter 1 The Four Cornerstones of a Good Business Part 1 A Vision of Social Responsibility Chapter 2 Maintaining a Strong and Dynamic Corporate Culture Chapter 3 Diversity: A Good Business Choice Chapter 4 The Environmental Agenda Chapter 5 The Market Perspective Part 2 Differentiation through Control of the Value Chain Chapter 6 Creating a Unique Product Range Chapter 7 Building a Supply Chain to Deliver Low Prices Chapter 8 Efficient Retail Stores Chapter 9 Effective Communication Chapter 10 Working as One Company Chapter 11 Staying on Track Part 3 Market Leadership and a Balanced Market Portfolio Chapter 12 The Market Strategy Chapter 13 The European Expansion Chapter 14 Strengthening Ikea in the United States Chapter 15 Developments in Russia and Asia-Pacific Chapter 16 A Local Company or a Global Retailer? Chapter 17 Global Expansion in Retail Part 4 Building for the Long Term Chapter 18 The Financial Chapter 19 The Role of the CEO