ISBN 9780070223875,The Inside Advantage

The Inside Advantage



Tata McGraw - Hill Education

Publication Year 2008

ISBN 9780070223875

ISBN-10 0070223874


Number of Pages 290 Pages
Language (English)


The Inside Advantage shows how your company, no matter what its size, can discover a hidden potential and use it as a catalyst for growth. For the first time in publication, Bloom reveals his unconventional system and shows how to apply his methods to your business. Bloom's style is fresh and down-to-earth, and his methods are clear and simple. His Growth Discovery Process enables you to punch through today's competitive barriers, clarify their vision, focus your goals, and place yourself aggressively on the road to growth. Bloom's ?Growth Discovery Process? helps you answer these questions: *Who? Do you really know what customers you should pursue? *What? Do you truly know what business you are in? *How? Can you define the strategies that will bring in new customers? . . . and leads to: Own it! An innovative new way to drive your company's growth by making your Inside Advantage well known to customers and potential customers About the Author Robert H. Bloom is a successful entrepreneur and long-time U.S. CEO of advertising giant Publicis Worldwide. He has been responsible for countless standout marketing campaigns and has created growth strategies for companies and brands that have become globlly popular. Table of Contents Introduction: Your Inside Advantage Is the Key to growth Part I. Core Customers -- Who Are They? Chapter 1. The Most Important Word in Business Chapter 2. All Customers Are Not Created Equal Chapter 3. Zero In on Your Customer Part II. Uncommon Offerings -- What Can You Offer Them? Chapter 4. What Business Are You Really in? Chapter 5. Where Tangible Meets Emotional Chapter 6. Dig Deep for Your Advantage Part III. Persuasive Strategies -- How Do You Convince Them? Chapter 7. A Platform Built for One Chapter 8. Stand Out by Standing Alone Chapter 9. Create a Compelling Persuasive Strategy Part IV. Imaginative Acts -- Own It! Chapter 10. Never Stop Celebrating Your Advantage Chapter 11. Ubiquitious and Explosive Acts Chapter 12. Become Well Known for Your Advantage Conclusion: Make Growth happen--NOW! Notes