Tata McGraw - Hill Education
|Number of Pages
The Inside Advantage shows how your company, no matter what its size, can discover a hidden potential and use it as a catalyst for growth. For the first time in publication, Bloom reveals his unconventional system and shows how to apply his methods to your business.
Bloom's style is fresh and down-to-earth, and his methods are clear and simple. His Growth Discovery Process enables you to punch through today's competitive barriers, clarify their vision, focus your goals, and place yourself aggressively on the road to growth.
Bloom's ?Growth Discovery Process? helps you answer these questions:
*Who? Do you really know what customers you should pursue?
*What? Do you truly know what business you are in?
*How? Can you define the strategies that will bring in new customers?
. . . and leads to:
Own it! An innovative new way to drive your company's growth by making your Inside Advantage well known to customers and potential customers
About the Author
Robert H. Bloom is a successful entrepreneur and long-time U.S. CEO of advertising giant Publicis Worldwide. He has been responsible for countless standout marketing campaigns and has created growth strategies for companies and brands that have become globlly popular.
Table of Contents
Introduction: Your Inside Advantage Is the Key to growth
Part I. Core Customers -- Who Are They?
Chapter 1. The Most Important Word in Business
Chapter 2. All Customers Are Not Created Equal
Chapter 3. Zero In on Your Customer
Part II. Uncommon Offerings -- What Can You Offer Them?
Chapter 4. What Business Are You Really in?
Chapter 5. Where Tangible Meets Emotional
Chapter 6. Dig Deep for Your Advantage
Part III. Persuasive Strategies -- How Do You Convince Them?
Chapter 7. A Platform Built for One
Chapter 8. Stand Out by Standing Alone
Chapter 9. Create a Compelling Persuasive Strategy
Part IV. Imaginative Acts -- Own It!
Chapter 10. Never Stop Celebrating Your Advantage
Chapter 11. Ubiquitious and Explosive Acts
Chapter 12. Become Well Known for Your Advantage
Conclusion: Make Growth happen--NOW!