ISBN 9780749449247,The International Dictionary of Marketing: Over 2,000 professional terms and techniques

The International Dictionary of Marketing: Over 2,000 professional terms and techniques


Daniel Yadin


Kogan Page Ltd



Kogan Page Ltd

Publication Year 2006

ISBN 9780749449247

ISBN-10 0749449241

Paper Back

Number of Pages 448 Pages
Language (English)


This uniquely useful dictionary provides over 2,000 encyclopedic marketing-related definitions. Its coverage of marketing disciplines includes:

Marketing communications;
The media;
Public relations;
Sales promotion;
Corporate communications;
The Internet.

Written in clear, unambiguous English, this uniquely useful dictionary provides accurate descriptions of the techniques, practices, terminology and jargon used in marketing and marketing-related areas.

The International Dictionary of Marketing offers definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures. This approach includes detailed observations and comments, making it an essential and practical - guide for experienced professionals as well as for trainees and students.

About The Author
Daniel Yadin, who lectures widely, is an experienced copywriter and practitioner in marketing communications. A Chartered Marketer, he is a member of the Chartered Institute of Marketing, and a former course director at their training division. He is also a founding member of the Association of Independent Business Trainers.

Table of Contents
Introduction: a practical guide for marketers
The marketing dictionary
Appendix 1: US English, queen's English
Appendix 2: Marketing-related business and other terms
Appendix 3: Marketing-related technology terms
Appendix 4: Print and production terms - still in use but going out of style