ISBN 9781847940360,The Long Tail

The Long Tail

Publisher:

Random House

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ISBN 9781847940360
Publisher

Random House

Publication Year 2009
ISBN-13

ISBN 9781847940360

ISBN-10 1847940366
Binding

Paperback

Number of Pages 288 Pages
Subject

Sales & marketing

What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.
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