ISBN 9788124555352,The Myth Of Creativity

The Myth Of Creativity


David Burkus



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ISBN 9788124555352
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ISBN 9788124555352


Publication Year 2015

ISBN 9788124555352

ISBN-10 8124555354


Number of Pages 216 Pages
Language (English)

Personal Growth

"We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive.ŽThe Myths of CreativityŽdemystifies the processes that drive innovation. Based on the latest research into how creative individual s and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. l Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? l Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth l Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation,ŽThe Myths of CreativityŽwill help you overcome your obstacles to finding new ideas."