ISBN 9780070683631,The Next Evolution Of Marketing : Connect With Your Customers By Marketing With Meaning

The Next Evolution Of Marketing : Connect With Your Customers By Marketing With Meaning



Tata Mcgraw Hill Education Private Limited

Publication Year 2009

ISBN 9780070683631

ISBN-10 0070683638


Number of Pages 304 Pages
Language (English)


This groundbreaking new book takes the reader beyond relationship marketing and permission marketing and into the realm of the next big thing--meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever. TABLE OF CONTENTS Part One: What is Mean It! Marketing Chapter 1: What Mean It! Marketing Can Do (For Your Customers, Your Bottom Line, And The World) Chapter 2: Give The People What They Want: What Makes Marketing Meaningful Chapter 3: I Need Money, Time, And Information: Meaningful Solutions Chapter 4: I Want My 15 Minutes Of Fame And I Want Others To Know About It: Meaningful Connections Chapter 5: Help Me Change My World: Meaningful Achievements Part Two: How To Implement Mean It! Chapter 6: Start At The End: What Do You Hope To Accomplish Chapter 7: Just Ask: Discovering What Keeps People Up At Night, And Gets Them Out Of Bed In The Morning Chapter 8: Ideate, Rank, Repeat: Gauging The Meaning Of Your Marketing Chapter 9: Measure It: Evaluating The Success Of Your Meaningful Marketing Chapter 10: Mean It! Marketing At Work: From Early Adopters To Hall-Of-Famers Epilogue