ISBN 9780070683631,The Next Evolution Of Marketing : Connect With Your Customers By Marketing With Meaning

The Next Evolution Of Marketing : Connect With Your Customers By Marketing With Meaning

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ISBN 9780070683631
Publisher

Tata Mcgraw Hill Education Private Limited

Publication Year 2009
ISBN-13

ISBN 9780070683631

ISBN-10 0070683638
Binding

Hardcover

Number of Pages 304 Pages
Language (English)
Subject

Business

This groundbreaking new book takes the reader beyond relationship marketing and permission marketing and into the realm of the next big thing--meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever. TABLE OF CONTENTS Part One: What is Mean It! Marketing Chapter 1: What Mean It! Marketing Can Do (For Your Customers, Your Bottom Line, And The World) Chapter 2: Give The People What They Want: What Makes Marketing Meaningful Chapter 3: I Need Money, Time, And Information: Meaningful Solutions Chapter 4: I Want My 15 Minutes Of Fame And I Want Others To Know About It: Meaningful Connections Chapter 5: Help Me Change My World: Meaningful Achievements Part Two: How To Implement Mean It! Chapter 6: Start At The End: What Do You Hope To Accomplish Chapter 7: Just Ask: Discovering What Keeps People Up At Night, And Gets Them Out Of Bed In The Morning Chapter 8: Ideate, Rank, Repeat: Gauging The Meaning Of Your Marketing Chapter 9: Measure It: Evaluating The Success Of Your Meaningful Marketing Chapter 10: Mean It! Marketing At Work: From Early Adopters To Hall-Of-Famers Epilogue

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