ISBN 9780749443238,The Philosophy Of Branding: Great Philosophers Think Brands

The Philosophy Of Branding: Great Philosophers Think Brands

Author:

Thom Braun

Publisher:

Kogan Page Limited

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ISBN 9780749443238
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ISBN 9780749443238
Publisher

Kogan Page Limited

Publication Year 2004
ISBN-13

ISBN 9780749443238

ISBN-10 0749443235
Binding

Paperback

Number of Pages 200 Pages
Language (English)
Subject

Brand

In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the world s greatest Western thinkers... Heraclitus Socrates Plato Aristotle Descartes Spinoza Leibniz Locke Hume Rousseau Kant Hegel Nietzsche Wittgenstein Popper ...to reveal what they might say about branding if they were alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher s "top tips", this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking. About Author: Thom Braun is Director of Unilever s Global Marketing Academy, as well being an ordained priest in the Church of England and a successful author.

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