ISBN 9788184957686,The Psychology of Price

The Psychology of Price

Rs299

Publisher

Jaico Publishing House

Publication Year 2015
ISBN-13

ISBN 9788184957686

ISBN-10 8184957688
Binding

Paperback

Number of Pages 248 Pages
Language (English)
Subject

Sales Management

How to Use Price to Increase Demand, Profit and Customer Satisfaction

HOW SMART IS YOUR PRICING?
For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value - and more profit.

MAXIMISE REVENUE
How do unwanted products Influence what customers expect to pay?
How does offering extras for free dramatically increases Perceived Value?
Why does changing the timing of a payment make people pay 50% More?

TRIED AND TESTED TECHNIQUES
Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant's Whisky to Alzheimer's Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations.

Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK's most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK's leading pricing consultancy.
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