ISBN 9781781250792,The Reality Test

The Reality Test

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ISBN 9781781250792
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ISBN 9781781250792

TBS The Book Service Ltd

Publication Year 2013

ISBN 9781781250792

ISBN-10 1781250790


Number of Pages 256 Pages

Business strategy

How is it that the carefully-laid business strategies can go wrong when put into practice? The author answers this question based on years of experience in high-level consultancy, is that \'reality eats strategy for breakfast\': strategy, based on projections and assuming business is a rational pursuit, can\'t deal with the messy reality of life.