ISBN 9781422103357,Value Merchants

Value Merchants

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ISBN 9781422103357
Publisher

Harvard Universal Press

Publication Year 2007
ISBN-13

ISBN 9781422103357

ISBN-10 1422103358
Binding

Hardback

Number of Pages 240 Pages
Subject

Sales & marketing

Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer\'s perspective, thereby elevating the sales force\'s role to an advisory position.