DELIVER SMART ADVERTISING TO OPTIMIZE BRAND SUCCESS This concise guide by the author of the bestsellers The Smart Marketing Book and The Smart Branding Book provides insights, inspiration and practical tips for delivering advertising that drives brand growth. The Smart Advertising Book is for entrepreneurs, marketing professionals, advertising experts and anyone interested in the art and science of advertising. It introduces all key advertising concepts and frameworks, brought to life by examples from the worlds best advertisers. The authors trademark, hand-drawn illustrations are charming and enlightening. They make complex ideas easy to understand and remember, equipping the reader to develop great creative content and make the right media decisions.