THE SMART WAY TO ADVANCE YOUR MARKETING EXPERTISE This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge. With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book is the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success.