Marketing Models

Author :

Philip Kotler

Gary L. Llien

K. Sridhar Moorthy

Publisher:

PHI Learning Pvt. Ltd.

Rs695

Availability: Available

Shipping-Time: Usually Ships 3-5 Days

Buy Now

Add to cart

Rating and Reviews

0.0 / 5

Publisher	PHI Learning Pvt. Ltd.
ISBN-13	9788120314757
ISBN-10	8120314751
Binding	Paperback
Number of Pages	820 Pages
Language	(English)
Weight (grms)	1320

Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively.

Philip Kotler

Philip Kotler is S. C. Johnson and Son Distinguished Professor of International Marketing at the Kellogg School of Management, North-western University. He received his master’s degree at the University of Chicago and his PhD at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Pearson), now in its 15th Edition and the most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.

Gary L. Llien

K. Sridhar Moorthy