Principles of Marketing

Author:

Philip Kotler

,

Gary Armstrong

Publisher:

PEARSON INDIA EDUCATION SERVICES PRIVATE LIMITED

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Publisher

PEARSON INDIA EDUCATION SERVICES PRIVATE LIMITED

Publication Year 2003
ISBN-13

9780131018617

ISBN-10 0131018612
Binding

Hardcover

Edition Tenth
Number of Pages 752 Pages
Language (English)
Dimensions (Cms) 23 X 21 X 3
Weight (grms) 1800

Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.

Philip Kotler

Philip Kotler is S. C. Johnson and Son Distinguished Professor of International Marketing at the Kellogg School of Management, North-western University. He received his master’s degree at the University of Chicago and his PhD at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Pearson), now in its 15th Edition and the most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.

Gary Armstrong

Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and master's degrees in business from Wayne State University in Detroit and he received his PhD in marketing from North-western University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management and marketing strategy.
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